Can You Trust the Wool You’re With? RWS Certification Offers Assurances

Developed in response to public outcry surrounding graphic videos of animal cruelty captured by PETA in South America, the Texas-based Textile Exchange created the Responsible Wool Standard (RWS) to nudge ranchers worldwide toward more humane, better-for-the-environment practices and give brands a semaphore for mindful sourcing.

Developed over the course of years with the help of animal welfare organizations, farmers, brands and suppliers, the Responsible Wool Standard (RWS) is a rigorous global certification that requires growers to adhere to 270 criteria regarding animal welfare, land health and social responsibility while also mandating documentation and annual third-party, in-person audits.

“It’s not subject to greenwashing,” Mary Jeanne Packer of Battenkill Fibers said of her decision to develop a sock yarn sourced from RWS-certified American fiber. “There are a lot of other branding systems that are subjective. RWS is verifiable.”

Theos Swallow Fork Ranch in Meeker, Colorado, is one of the family ranches that have become RWS-certified and joined Shaniko Wool Company. Photo courtesy of Shaniko Wool Company